Due to the ad placement according to keywords in search engine marketing, you can intercept the user at any point in the customer journey and display relevant information. In this way, you can intercept the customer in the early decision-making process and draw attention to your products and services. As an ads agency, we help you to catch the customer at the right moment .
In addition to the pure text-based ads in Google Ads, you also have the option of running campaigns in Google's display network. This enables you, for example, to bring a user into contact with your advertising message across third-party sites. This can be done through remarketing, for example.
Another very interesting SEA marketing channel are the so-called PLA (Product Listing Ads) or Google Shopping, which appear prominently in the search results. As a shop operator, you can thus place your products in a prominent place.
Whether for the direct sale of products or to increase brand awareness, Google Ads is an ideal tool to sustainably increase your company's success. As in classic search engine optimization, you don't have to wait long until results are visible. In Google Ads, you can see transparently which search queries contribute to the success of your company and which do not. This gives you a quickly scalable marketing tool with which your company goals can be implemented. Regardless of whether in B2B or B2C, potential buyers are successfully addressed.
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